Case Study

Social Media

In 2010 we were retained to run an organization designed to educate people on the role and power of the Speaker of the House of Representatives in setting the national agenda. Although this doesn’t sound like a particularly exciting topic, our team of professionals utilized internet advertising, Facebook, YouTube, Twitter, numerous blogs and other social and new media to push the message to thousands of people across all social economic and demographic areas.

In just four months we were able to acquire 48,000+ Facebook fans and over 11,000 volunteers. It was wildly successful and we had over a million impressions daily on our site as we neared Election Day.